Cheerful woman at desk

98% Happy clients

Hi! I’m CATALINA FALCK

I turn

ideas

ideas

into digital experiences.

Clear ideas, thoughtful design, and visual storytelling — that’s what I do best.

See My Works

See My Works

My approach

Ideas are just the beginning. I make them tangible.

Cheerful woman at desk

Hey! That’s me.

Digital & Editorial Designer based in Colombia, specializing in digital product design, educational editorial design, and visual communication. I combine visual storytelling, thoughtful design, and a strong sense of color to create engaging digital and editorial experiences.

Creative Problem-Solving
User-Centered Design
Iterative Design
Systems Thinking

My Skills

Editorial Design97%
Grapic Design95%
Brand Strategy90%

How It Works?

Good design starts with a good process.

(04)

Refinement

I develop the selected direction, review it against the project’s goals, and refine the details through feedback and iteration until everything feels clear, cohesive, and purposeful.

(02)

Strategy

I define the key design principles and establish a clear direction for the project. This is where I translate the goals and insights from the research into a focused creative approach.

(03)

Prototyping & Testing

Creating interactive prototypes to test ideas and refine usability through real feedback.

(01)

Research

I start by understanding the project, its goals, audience, and context. I gather relevant references and materials to build a clear foundation for the work.

(03)

Exploration

This is where ideas take shape. I brainstorm, experiment with different directions, and develop concepts that respond to the project's needs while leaving room for creativity.

(02)

Concept Development

Shaping ideas into concepts, structuring flows and features around real user goals.

Tools Behind the Work

  • Indesign

  • Photoshop

  • Spotify

  • Illustrator

  • Claude

  • Chat GPT

  • Notion

  • Framer

My experiences

The experience behind the work I do today.

Jun 2025 - Present

Senior Designer & Design Coordinator

EMMI TEC

Lead the development of digital educational content, using AI tools as part of the creative workflow to generate, adapt, and produce engaging digital resources.

Coordinate the visual design of primary school books, overseeing layouts, visual consistency, and the development of educational materials across the editorial process.

Jun 2025 - Present

Senior Designer & Design Coordinator

EMMI TEC

Lead the development of digital educational content, using AI tools as part of the creative workflow to generate, adapt, and produce engaging digital resources.

Coordinate the visual design of primary school books, overseeing layouts, visual consistency, and the development of educational materials across the editorial process.

Oct 2023 - Jun 2025

Graphic Designer

luca education

Developed educational visual content for children aged 6 to 12, creating materials that support learning while maintaining a strong and consistent visual language.

Created visual assets and social media pieces to strengthen the brand’s presence across digital platforms.

Oct 2023 - Jun 2025

Graphic Designer

luca education

Developed educational visual content for children aged 6 to 12, creating materials that support learning while maintaining a strong and consistent visual language.

Created visual assets and social media pieces to strengthen the brand’s presence across digital platforms.

Oct 2023 - Jun 2025

Graphic Designer

luca education

Developed educational visual content for children aged 6 to 12, creating materials that support learning while maintaining a strong and consistent visual language.

Created visual assets and social media pieces to strengthen the brand’s presence across digital platforms.

May 2022 - Jul 2023

Junior Graphic Designer

EIVOS COLOMBIA

Supported branding projects by developing logos, illustrations, and visual assets in collaboration with project managers.

Contributed to layouts and other design materials while applying design principles and best practices across different projects.

May 2022 - Jul 2023

Junior Graphic Designer

EIVOS COLOMBIA

Supported branding projects by developing logos, illustrations, and visual assets in collaboration with project managers.

Contributed to layouts and other design materials while applying design principles and best practices across different projects.

Check my CV

Check my CV

+7

Years Experience

Over a decade building impactful products.

+30

Projects Done

From concept to launch with tangible impact.

98%

Client Satisfaction

Consistent quality that builds lasting trust.

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