Hello!

I'm Catalina,

a digital & editorial designer.

Brand Design

Brand Design

I specialize in digital product design, educational editorial design, and branding, creating thoughtful visual experiences through color, structure, and visual storytelling.

Digital Product

Brand Design

Digital Product

Digital Product

My Portfolio

A selection of projects across digital design, editorial design, and visual storytelling.

My Portfolio

A selection of projects across digital design, editorial design, and visual storytelling.

About Me

A little more about my background, experience, and approach to design.

About Me

A little more about my background, experience, and approach to design.

About Me

A little more about my background, experience, and approach to design.

Contact Me

Let’s connect and talk about your next project or opportunity.

Contact Me

Let’s connect and talk about your next project or opportunity.

My selected works

I bring together curiosity, attention to detail, and a thoughtful approach to turn ideas into clear and engaging visual solutions.

Primary School Books

Editorial Design

One collection, many ways to learn

Manage all your bills, accounts

Primary School Books

Editorial Design

One collection, many ways to learn

Manage all your bills, accounts

Primary School Books

Editorial Design

One collection, many ways to learn

Manage all your bills, accounts

Finance Marketing

Graphic Design, Campaigns, Socials

Small ideas, meaningful connections

I'm here to capture your memories

Finance Marketing

Graphic Design, Campaigns, Socials

Small ideas, meaningful connections

I'm here to capture your memories

Finance Marketing

Graphic Design, Campaigns, Socials

Small ideas, meaningful connections

I'm here to capture your memories

Finance Social Media

Graphic Design, Socials

Making an impact through contrast

I'm a corporate brand designer

Finance Social Media

Graphic Design, Socials

Making an impact through contrast

I'm a corporate brand designer

Finance Social Media

Graphic Design, Socials

Making an impact through contrast

I'm a corporate brand designer

Glotones Store

Logo Design, Brand Strategy

A little more love in every detail

Glotones Store

Logo Design, Brand Strategy

A little more love in every detail

Glotones Store

Logo Design, Brand Strategy

A little more love in every detail

Are you ready to see more?

“I love the way you treated me and kept me in the loop with the process, I was very excited to see how you made my logo come to life! I love everything about my brand!! and yes will definitely recommend you to others.”

Rosi

From Paper Shoppee

Thoughtful work, from idea to execution.

My approach to design is thoughtful, collaborative, and adaptable to each project. I combine research, strategic thinking, creative exploration, and careful refinement to develop solutions that are both purposeful and engaging.

(01)

Research

I explore insights, and market context to clearly define the problem. Research findings are translated into ideas that shape direction, inform decisions, and establish a strong foundation for the project.

(01)

Research

I explore insights, and market context to clearly define the problem. Research findings are translated into ideas that shape direction, inform decisions, and establish a strong foundation for the project.

(02)

Strategy

I define the key design principles and establish a clear direction for the project. This is where I translate the goals and insights from the research into a focused creative approach.

(02)

Strategy

I define the key design principles and establish a clear direction for the project. This is where I translate the goals and insights from the research into a focused creative approach.

(03)

Exploration

This is where ideas take shape. I brainstorm, experiment with different directions, and develop concepts that respond to the project's needs while leaving room for creativity.

(03)

Exploration

This is where ideas take shape. I brainstorm, experiment with different directions, and develop concepts that respond to the project's needs while leaving room for creativity.

(04)

Refinement

I develop the selected direction, review it against the project’s goals, and refine the details through feedback and iteration until everything feels clear, cohesive, and purposeful.

(04)

Refinement

I develop the selected direction, review it against the project’s goals, and refine the details through feedback and iteration until everything feels clear, cohesive, and purposeful.

My numbers say it all

A few numbers that reflect my experience, consistency, and the work I’ve delivered across different projects and platforms.

98%

Satisfied happy customers

+7

Years of work experience

+30

Successful projects done

Hey! That’s me.

I’m Catalina Falck, a Digital & Editorial Designer based in Colombia.

I’m passionate about visual storytelling and thoughtful design, creating bold, colorful, and engaging work across digital products, educational materials, editorial projects, and brand identities. I enjoy turning ideas and information into visual experiences that are clear, purposeful, and full of personality.

Grapic Design95%
Editorial Design97%
Marketing85%
Social Media80%
Brand Strategy90%
Illustration65%

My capabilities

From digital products and educational content to visual identities and editorial design, these are the skills and areas I bring to my work.

Creative Direction

Digital Product Design

Identity & Branding

Illustration

Educational Design

Storytelling

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