Glotones Store
A little more love in every detail
Client:
Glotones Store
Category:
Logo Design, Brand Strategy
My Role:
Brand Designer
Glotones Store is a local pet business created around the love for small companions and the little things that make them part of the family. This project was a rebrand of its previous visual identity, giving the brand a fresher, more charming, and playful personality while keeping its approachable character.
The new identity was designed not only to refresh the brand, but also to give it a stronger visual foundation for its next stage of growth and the expansion of its product catalog.
The creative direction focused on building a more charming and expressive identity, using playful details, a softer visual personality, and a distinctive graphic language that could make the brand feel both lovable and memorable.
Rather than creating an identity limited to a specific product category, the system was designed with flexibility in mind, allowing Glotones to grow alongside its catalog while maintaining a recognizable and cohesive presence across different applications.
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