Finance Marketing
Small ideas, meaningful connections
Client:
Financiera Comultrasan
Category:
Graphic Design, Campaigns, Socials
My Role:
Graphic Designer
During my time at Eivos, I contributed to the development of marketing and communication campaigns for Financiera Comultrasan, creating visual concepts and graphic pieces for initiatives such as “Conéctate al Parche Educativo,” “Estamos en la Juega,” and “Financiera Comultrasan Te Quiere y Te Valora.” The campaigns addressed different aspects of the relationship between the financial institution and its associates, from educational and security-focused communication to benefits, engagement, and brand connection. My work involved translating these concepts into approachable and visually engaging communication across different formats.
Design Approach
One of the projects I found most meaningful was “Financiera Comultrasan Te Quiere y Te Valora,” where our team explored the idea of using a simple Post-it as the central visual concept. The idea was to turn an everyday object into a familiar and approachable way of communicating with the audience, creating a sense of closeness between the brand and its associates. Rather than relying on a complex visual system, the concept found its strength in simplicity, relatability, and the emotional connection that can come from a small, recognizable gesture.
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