House of Thrift
Second life, strong style
Client:
House Of Thrift
Category:
Logo Design, Brand Strategy
My Role:
Brand Designer
One of my favorite branding projects, House of Thrift is an Instagram-based thrift concept focused on giving preloved garments and accessories a second life. The brand was created to promote more conscious consumption while connecting with an audience interested in fashion, individuality, and more sustainable alternatives.
Design Approach
The visual identity was designed to feel urban, expressive, and full of personality. I explored a bold graphic language that could stand out in a fast-moving social media environment while reflecting the energy and individuality of second-hand fashion. From the identity to the social media applications, every element was designed to make the brand feel recognizable, approachable, and visually distinctive.
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