Paper Shoppee
A little more joy in every detail
Client:
Paper Shoppee
Category:
Logo Design, Brand Strategy
My Role:
Brand Designer
Paper Shoppee is a creative stationery and paper goods store that I had the opportunity to rebrand for its owner, Rosi. The project focused on refreshing the brand identity while preserving the warmth and personality that made the store special. I developed a new visual direction designed to make the brand feel more joyful, playful, and memorable across its different touchpoints.
Design Approach
The creative direction was built around vibrant colors, whimsical details, and a playful visual language. The logo combines expressive shapes with playful typography to create an identity that feels warm and approachable, while the dynamic logomark works as both a recognizable brand element and a small visual expression of the brand's personality. Every detail was designed to communicate joy, creativity, and celebration.
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